The brief
I was asked to create an identity and maketing material that promotes secured loans and second mortgages.
The idea
We need promote a positive and aspirational brand. Based on the idea of setting you free, we used clean and positive colours. The identity uses the two ‘L’s to create a bird evoking freedom.
The result
We need promote a positive and aspirational brand. Based on the idea of setting you free, we used clean and positive colours. The identity uses the two ‘L’s to create a bird evoking freedom.
Brand Identity
Logo design
Colour pallette
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